Core Competencies


Special Project



Professor Arlene Bielefield, J.D.
Catalog Description
A study of LIbrary Public Relations and its concomitant activities. The design of a public relations program for a specified agency.
Learning Goals/Outcomes

Create a total public relations package around a program or series. 
Students gain knowledge of:

  • Basic principles of publicizing library programs and services;
  • Various methods for promoting library programs and services;
  • Contents of press kits and library pressrooms;
  • Production of public relations materials;
  • Venues for library promotion.

Highlights: As the Program Coordinator at The Trumbull Library System, the course allowed me to sharpen skills that I utilize daily. I took advantage of the press packet exercise to review the library’s mission and vision statements. The final project allowed me to rewrite and re-examine my templates for press, web sites calendars, and PSAs to make them more effective. The bus placards (JPG File) assignment prompted a revisit to the library’s photo release policy when the staff photograph (JPG FIle) Became one of the highlights of the summer for everyone who participated and it was fun!

Back to the top